Writing on software design, company building, and the aerospace industry.

All of my long-form thoughts on programming, leadership, product design, and more, collected in chronological order.

Crafting a design system for a multiplanetary future

Most companies try to stay ahead of the curve when it comes to visual design, but for Planetaria we needed to create a brand that would still inspire us 100 years from now when humanity has spread across our entire solar system.